Marketing Manager Jake Coughlan joins ARC

Meet Our New Marketing Manager

08th February 2024

jake coughlan, ARC's marketing manager.

Committed to driving ARC forward in how it communicates with its customers, Marketing Manager Jake Coughlan takes a hands-on marketing approach, establishing long-term objectives and strategies as ARC continues to diversify its robust product offering.

Jake expands on his career so far and what has led him to join ARC’s growing team: “I’m the type of person who gives things a go. If I say I’m going to do something, I’ll do it – and that’s my approach to marketing too.”

“My marketing career is a little different to most. I graduated from university with a degree in broadcast journalism, but it was the PR aspects of the course that really drew me in. Wanting to learn more, I took on a junior role in a marketing agency, but shortly after, the business lost a large contract so I was made redundant and left seeking a new challenge. As a stopgap I took on a role in pensions – quite the career shift”

“For as long as I can remember, I’ve wanted to serve my country, and being in an industry I wasn’t comfortable in, it seemed like the perfect opportunity to realise that ambition. I served four years in the British Army, joining the infantry. When I returned from service in 2019, I turned my attention back to marketing and, after a short stint as a TV reporter on That’s TV York, I joined a private school as a marketing executive with the intention of growing their profile overseas.”

“Following a short, but successful time in this position, I jumped at the opportunity to start a new role as an in-house marketing manager at an interior design manufacturing business in Leeds, an excellent opportunity to help me get my foot in the door for a fulfilling career. I followed up with two years at a very good creative agency. A very fast-paced environment presented a unique challenge which I thoroughly enjoyed. This was the baptism of fire I was looking for, giving me loads of hands-on marketing experience across a variety of industries. It was at this agency where I honed my skills before arriving at ARC for a new challenge in a growing and ambitious business.”

Looking Ahead

Excited by the opportunities ahead, Jake will play a pivotal role in ARC’s growth plans, supporting the launch of new products and developing several high-profile campaigns already in the pipeline.

“ARC was the perfect fit for me. We’re a growing business with bold ambitions, but above that, we’re a dynamic team. Everyone at ARC truly believes in the product, and, as a marketeer, that’s music to my ears. We have a fantastic culture – we champion people, and there’s a real family feel throughout. We can do amazing things when everyone buys in, and you absolutely get that here. It is a great environment, and I am thoroughly enjoying it and can’t wait to see what we can all achieve together.”